AI-assisted growth systems · built & operated

More pipeline.
Not more reps.

I'm Matthew Bis. I build GTM systems where AI does the fulfillment — the sourcing, the sequencing, the watching — then I stay on as your operator, tuning what the machines run. Installed in your stack, and yours to keep, whether we work together for a month or a year.

Guaranteed: the diagnostic ends with three actionable fixes — or you don't pay.

Book the diagnostic → See the systems

Founding partner pricing is live for the first five clients — here's the deal.

09:02  clay.enrich     142 accounts matched ICP v3
09:04  signals.scan    14 hiring SDRs · 6 new VP Sales
09:07  sequence.send   38 step-1 emails · voice check ✓
11:31  reply.classify  "loop in our head of sales…"
11:31  crm.sync        contact + thread → HubSpot
11:32  handoff         MEETING → routed to your AE

AI runs every line above. Your reps see only the last one.

Built on Clay n8n Claude Apollo Apify Instantly HeyReach Supabase HubSpot your CRM

Founding partner pricing

Early prices. In exchange for proof.

The systems behind Leverage have shipped 150+ times in production. The productized offer is new — and rather than pretend otherwise, I'm pricing it like it: the first five clients get founding rates, I get the public case studies. Everyone after pays more. Here's exactly how that works.

First 5 clients 01 — THE DEAL

Founding rates, locked.

Every price on this page shows the standard rate struck through and the founding rate you actually pay. Your founding rate on any monthly tier is locked for 12 months — when prices rise for new clients, yours doesn't.

Diagnostic $1,500 (standard $3,500)
Outbound operation from $750/mo (standard $1,500/mo)
Watchtower $1,250 setup + $295/mo (standard $2,500 + $495/mo)

02 — THE EXCHANGE

What founding clients trade.

The discount isn't charity in either direction. In exchange for founding rates, you agree to:

A written case study — anonymized if you prefer, but with real numbers
A testimonial I can publish with your name and title
One referral introduction to a peer who has the same problem, if the system delivers
A 30-minute feedback call at the 60-day mark

03 — THE LADDER

Prices only move one way.

The full ladder, published now so no future raise is a surprise:

Founding · clients 1–5 Current rates
Growth · clients 6–15 ~2x founding
Standard · client 16+ Full listed rate
Your locked rate Never rises mid-term

The systems

The problem

Your pipeline problem isn't effort. It's the model.

Every way the market sells you top-of-funnel has the same flaw: the cost recurs, and the capability never becomes yours.

The SDR treadmill

A rep runs $100–170K a year fully loaded, isn't producing until month four, and the median tenure is under two years. You're not hiring once — you're re-hiring and re-ramping on a loop.

Rented pipeline

Agency retainers and AI-SDR seats run $5–15K a month, usually behind a six-month minimum. Cancel, and the pipeline stops the same day. The playbook stays with the vendor. You keep the invoices.

The founder ceiling

If the founder is still the best — and only — SDR in the company, prospecting caps everything else: product, hiring, and the deals already in flight.

Data that dies

Touches scatter across five tools and never land in the CRM. Nothing compounds, nothing is measurable, and every quarter starts from zero.

The system

AI does the fulfillment. I run the machine. You keep the judgment.

Not an autonomous agent turned loose on your CRM, and not an AI that freelances emails to your best accounts. A fixed pipeline where AI handles every repeatable step, I tune what it runs — targeting, sequences, deliverability — and the only things that reach your team are the conversations that need a human.

Fig. 01 — What gets installed

The system handles — volume

Sources & enriches target accounts from live buying signals
Runs multi-step sequences, personalized in your voice
Triages & qualifies every reply — deterministically
Dedupes against open opps and current customers
Logs every touch to your CRM, automatically

Your reps keep — judgment

The qualified conversations
Real objection handling
Multi-threading the buying committee
Negotiating and closing
The relationships that compound

The alternatives

Three ways to buy pipeline. Two of them leave you with nothing.

Headcount rents effort by the year. Agencies and AI-SDR seats rent access by the month — and keep the machine. This is the third model: an operated system that lives in your stack, where cancelling the operation doesn't cost you the asset.

A — HIRE AN SDR

Cost $100–170K / yr / rep
Producing by Month 4
Median tenure < 2 years
When they leave Re-hire, re-ramp
You keep The CRM notes

B — AGENCY / AI-SDR SEAT

Cost $5–15K / mo, ongoing
Minimum term Often 6 months
The playbook lives With the vendor
Cancel, and Pipeline stops
You keep The invoices

This offer C — OWN THE MACHINE, RENT THE OPERATOR

Cost Fixed build + flat operate
Live in ~30 days
The playbook lives In your stack
Cancel, and The system stays yours
You keep Everything

How it works · pricing

Diagnose → install → operate.

A short, fixed-price entry point, a fixed-scope build, and then the part that makes this an agency partnership instead of a handoff: I keep operating the machine while AI keeps doing the work. Ownership never leaves your stack — cancel the operation any month, keep the system forever.

Start here 01 — PIPELINE DIAGNOSTIC

Find the leaks.

A focused 2–3 hour audit of your outbound motion.

The Pipeline Leak Map — every place your pipeline leaks, stalls, or hides
A fixed-scope system proposal you can act on, with me or without me
Guaranteed actionable — three fixes minimum, or it's free
Fee credits toward the build

~~$3,500~~$1,500 · founding · flat

02 — THE INSTALL

Build the machine.

The full system, built for your exact stack.

Fixed scope, fixed price, live in ~30 days
You review every sequence and rule before anything sends
Hallucination + false-positive guardrails built in
If it doesn't run as scoped, I keep building free until it does

Fixed price · founding discount quoted in your diagnostic

The partnership 03 — OPERATE

I run it. AI works it. You own it.

The machine doesn't tune itself — markets shift, reply rates decay, deliverability drifts. I stay on as your operator.

Monthly targeting & sequence refresh — the system never goes stale
Deliverability, monitoring & guardrails — watched daily, by me
A monthly numbers review: what booked, what didn't, what changes
Flat monthly, cancel anytime — the system stays yours either way
Prefer a pure handoff instead? Available — full docs included

~~$1,500 / mo~~from $750 / mo · founding · cancel anytime

Fit

Built for teams that already close.

A system multiplies a motion that works. It can't invent one — so I'm deliberate about who this is for.

This is for you if

You have a proven offer and someone who can close
Your reps burn hours a day prospecting, not selling
The founder is still the best — and only — SDR
You've rented an agency or AI-SDR seat and kept nothing

It's not for you if

The offer has never closed manually — fix that first
You want meetings without ever owning the process
You're shopping for a $99/mo magic tool

FAQ

The questions every buyer asks.

What exactly gets installed?

A complete top-of-funnel pipeline in your own stack: ICP and target-account definition, a sourcing and enrichment pipeline (Clay, Apollo), sequenced outbound in your brand voice, a deterministic reply-classification gate, CRM dedup and automatic logging, orchestration in n8n, and full documentation. Nothing proprietary — nothing you couldn't hire for tomorrow.

So is this an agency or not?

It's the agency model with the trap removed. Like an agency, I take ongoing responsibility for the outcome: AI does the fulfillment, I do the operating — targeting, sequences, deliverability, the monthly numbers call. Unlike an agency, the entire machine lives in your stack under your logins, the operating fee is flat with no minimum term, and cancelling costs you the operator, not the asset. An agency retainer is structured so the value lives with the agency. This is structured so it lives with you.

How is this different from an AI SDR tool?

AI-SDR products are seats you rent, and most are autonomous agents that improvise. This system is deterministic: every sequence and every rule is reviewed by you before anything sends, with hallucination and false-positive guardrails at the reply gate — and there's a human operator (me) watching it run, not a dashboard hoping you notice. When you stop paying a tool, it vanishes. This doesn't — you own it.

Do you guarantee meetings?

No — and be suspicious of anyone who does, because they don't control your offer or your market. What I guarantee is what I do control: the diagnostic produces three actionable fixes or it's free, and the system runs as scoped or I keep building at no charge until it does. That's more than any retainer will put in writing.

Why is founding pricing this low?

Because I'm buying something with it: public proof. The systems behind this offer have shipped 150+ times in production, but the productized version of Leverage is new, and the fastest way to make it undeniable is a handful of named case studies with real numbers. Founding clients trade a case study, a testimonial, and one referral intro for rates that will never be offered again — and their monthly rate stays locked for 12 months while the ladder rises behind them. It's a deliberate trade, priced once. The full ladder is published so you can see exactly where prices go next.

What does the build cost?

The diagnostic is a flat $1,500 at the founding rate ($3,500 standard), and every dollar credits toward the build. The build itself is a fixed price quoted in your proposal — scoped to your stack, not a menu, with the founding discount applied. As an anchor: most builds land at a fraction of one SDR-year, and the ongoing operation runs at a fraction of any agency retainer.

What if I want to run it myself?

Then take the handoff — it's a real option, not a punishment tier. You get full documentation and a working system your team can run, because it's built on standard tools any competent operator knows. Most clients choose the operate tier anyway, for the same reason they wouldn't buy a plane and skip the pilot: the machine is yours either way, but reply rates decay, deliverability drifts, and markets move. The partnership is what keeps the system current without it becoming someone's side job.

Who actually does the work?

AI does the volume — sourcing, enrichment, drafting, classifying, logging. I do everything that needs judgment: the architecture, the targeting, the review gates, the tuning, and the call where we look at the numbers. One engineer, zero account managers, senior all the way down — 150+ production systems shipped. The person on the sales call, the diagnostic, the build, and the monthly review is the same person.

The problem

You'll hear about it eventually. Usually from a lost deal.

Every mid-market team does competitive intelligence the same way: nobody owns it, everybody needs it, and the truth arrives late.

The lost-deal discovery

Your competitor cut prices six weeks ago. You found out on a closing call, from the prospect. Whatever your rep says next is improvised — and the deal was decided before the meeting started.

Feeds aren't intelligence

The $20 alert tools dump raw links into a channel nobody reads. Volume was never the problem. Meaning is the problem — what changed, how much it matters, and what you should do about it.

The enterprise ransom

Klue and Crayon start around $15K a year — and then quietly require a full-time owner to turn the feed into anything a rep can actually use. You'd be paying for software and a headcount you don't have.

Intel that evaporates

What your team knows about the competition lives in one rep's head and last quarter's Slack scrollback. Nothing accumulates. Nothing is queryable. Every planning cycle starts blind.

The system

A watchtower with an analyst in it.

Software watches everything. I read what matters. You get a briefing that already knows your positioning — and a desk you can ask anything, whenever a deal depends on the answer.

Mon 09:00  watch.scan     4 competitors · 22 sources
Mon 09:02  signal.new     PRICING · Competitor A · mag 4/5
Mon 09:03  record.update  pricing history +1 · profile ✓
Fri 07:30  brief.draft    → human review (me)
Fri 08:10  slack.deliver  → #market-intel
Tue 11:42  desk.ask       "did A raise prices twice this yr?" → yes: Mar + Sep

The last line is answered from the record — not from vibes.

Why "in context" changes everything

Generic monitoring tells you a competitor posted something. This system reads every signal through your positioning — your differentiators, your ICP, the moves that would actually hurt you — because we define that lens together on day one.

A pricing change at a competitor you out-service is noise. The same change at the one that undercuts you on your best segment is a 4/5 — and your brief says so, with a recommended response.

Fig. 02 — What gets installed

The system handles — the watching

Monitors LinkedIn, X, Instagram, pricing pages & competitor marketing emails — public sources only
Classifies every signal: pricing, product, hiring, messaging, partnerships
Scores strategic magnitude 1–5 against your positioning
Builds a permanent, structured record per competitor
Drafts the brief — nothing ships without human review

You get — the knowing

A biweekly brief in your Slack: what moved, why it matters, what to do
Every brief read and signed off by me before it sends — no AI slop in your channel
An ask-anything desk: "Has X changed pricing twice this year?" — answered from the record, with receipts
Competitor profiles that compound — quarter over quarter
The entire record exports with you if you ever leave

The alternatives

Three ways to watch your market. Two of them don't.

Free tools give you links without meaning. Enterprise platforms give you meaning — if you hire someone to extract it. Only one option gives you an analyst without the analyst's salary.

A — THE FREE STACK

Cost $0
Coverage Links, not meaning
Who owns it Nobody
When it matters You're scrolling
You keep Browser tabs

B — ENTERPRISE PLATFORM

Cost $15–40K / yr + owner
Requires A full-time curator
Built for 1,000-rep orgs
Contract Annual, quote-only
You keep A login

This offer C — THE WATCHTOWER

Cost Setup + flat monthly
The analyst is Included — me
Built for Your exact position
Cancel Anytime, no minimum
You keep The entire record

How it works · pricing

Aim → watch → know.

One fixed onboarding, one flat monthly, zero lock-in. The subscription pays for the watching. The record it builds is yours from day one — and founding rates are locked for 12 months.

Start here 01 — THE BASELINE

Aim the tower.

A working session that turns your market into a monitoring spec.

Your Positioning Profile — differentiators, ICP, the moves that would actually hurt you
Competitor set defined, every source wired
Historical baseline: where each competitor stands today
First brief delivered within 14 days — or onboarding is free

~~$2,500~~$1,250 · founding · flat, one-time

02 — THE WATCH

Always on.

Continuous monitoring, biweekly briefs, and your intel desk.

Biweekly brief in Slack + email — human-reviewed, every time
Ask-anything desk — answers from the record, usually same-day
Up to 5 competitors · add more, flat per-competitor
Unlimited teammates — never a per-seat fee

~~$495 / mo~~$295 / mo · founding · locked 12 mo · cancel anytime

03 — THE RECORD

Yours. Permanently.

The part no subscription tool will give you.

Every signal, score, and brief stored in a structured record
Full export, any time you ask — not just at exit
Cancel, and the record leaves with you — clean, documented, portable
Two years in, you own two years of your market's history. Nobody can take that back.

Included · this is the point

FAQ

The questions every buyer asks.

Wait — isn't a monthly fee exactly the renting you rail against?

Fair question, and here's the honest answer: you're renting the watching — the monitoring, the classification, my eyes on every brief. That's genuinely ongoing work, so it's honestly priced as ongoing. But the record — every signal, score, profile, and brief the system produces — is yours from day one, exports whenever you ask, and leaves with you if you cancel. A retainer you can quit anytime, that hands you everything it built on the way out, isn't a trap. It's a service. The same logic runs the whole site: you rent the operating, you own the machine.

How is this different from Klue or Crayon?

Those are excellent platforms for organizations with a thousand reps and a dedicated CI owner to feed them. They start around $15–40K a year — before the salary of the person required to run them. This is the inverse: the analyst is included, the price is flat and public, and it's scoped to a mid-market team that needs to know, not to administrate a platform.

How is this different from the $20–80/month alert tools?

Those tools answer "did something happen?" This answers "does it matter, and what should we do?" Every signal is scored against your positioning — defined with you at onboarding, not guessed by a generic model — and every brief is read by a human before it reaches your team. The self-serve tools also can't answer questions: ask them "has X raised prices twice this year?" and you get a search box. Ask the desk, and you get an answer with dates.

What's actually in a brief?

Three parts, every time: what moved (the signals that cleared the noise floor, scored), what it means for you (read through your Positioning Profile — not generic commentary), and what I'd do about it (2–3 recommended actions, concrete enough to forward to a rep). If nothing meaningful happened, the brief says so in one paragraph — I will never pad a quiet fortnight into fake urgency.

Where does the data come from?

Public sources only. Competitors' public social accounts, public pricing and product pages, and the marketing emails they send to anyone who signs up. No logged-in scraping, no gray-area access, no pretexting. If it's not something you could see yourself with a browser and an inbox, it's not in the system.

Who reads this stuff before it hits my Slack?

Me. Every brief is drafted by the system and reviewed, edited, or rewritten by me before it sends. That's the difference between this and a feed — and it's why the price is what it is. You're not paying for compute. You're paying for the judgment call on what a 4/5 signal actually is in your market.

Why is founding pricing this low?

Same answer as everywhere on this site: I'm trading margin for public proof. The first five Leverage clients get founding rates — locked for 12 months on the monthly tiers — in exchange for a case study, a testimonial, and a referral intro. The ladder is published: clients 6–15 pay roughly double, and after that it's full rate. If you're reading this while founding slots exist, you're early. That's the whole offer.

Can I get both systems?

Yes — and they compound. The Watchtower tells you a competitor just raised prices on your best segment; the Outbound Engine puts that exact angle in front of their customers the same week. Most clients start with one. The ones who add the second usually do it within a quarter — and founding clients who take both get the second setup fee waived.

Why one operator

The person on the call is the person who runs it.

Agencies quote you the A-team and staff the B-team. Here, AI is the team — and the one human in the loop is the same senior engineer at every stage: the sales call, the build, and the monthly review.

150+

Production systems shipped

Built by an operator who runs these exact motions daily — not a consultant who learned them secondhand.

Operator. Zero account managers.

AI does the fulfillment, so there's no junior team to hide behind and no game of telephone between "strategy" and the work. What you're paying for is judgment — and it doesn't get delegated.

100%

Yours, from day one

Source, config, data, docs — in your stack, under your logins. Cancel the partnership any month; the machine and the record stay with you.

Start here

Start with the pipeline diagnostic.

In 2–3 hours I map where your pipeline leaks, stalls, or hides, what a system to fix it would do, and what it replaces in headcount and retainer cost. You leave with the Pipeline Leak Map and a fixed-scope proposal you own — whether or not we ever build together.

If we build, every dollar of the diagnostic credits toward the system — and founding partner rates apply to everything that follows.

~~$3,500~~$1,500 Founding partner rate · first 5 clients · 2–3 hours · ends in a Pipeline Leak Map + fixed-scope proposal · fee credits toward the build · guaranteed actionable or it's free